(661) 284-1150 | 25101 The Old Road, Stevenson Ranch, CA 91381 | NMLS #252302

Weekly Expert Update {Market Report} – February 21, 2022

Weekly Expert Update {Market Report} – February 21, 2022
February 21, 2022 abryant

Here’s this week’s roundup of news and resources, just for you.


Quick takeaways:

  • Builders turn to 3D printing to create affordable housing.
  • Increase your website visitors with these three strategies.
  • Four tips for launching a successful real estate career.
  • Residential construction employment sees a steady increase.
  • Five hidden truths about home improvement shows.

Read on for our coverage.

3D Printing Offers Affordable Housing Solutions

The cost of building a home has risen an average of $25,000 since the beginning of the pandemic, with increasing costs and supply shortages leading many builders to scale back their new builds. A lack of housing supply plus higher sales prices has resulted in a shortage of affordable housing, particularly in rural, economically distressed, and underserved communities.

Enter 3D printing. Innovative companies are turning to the technology to produce materials used in building homes, reducing costs for both builders and buyers. While these homes tend to be on the smaller side (typically ranging from 1,200 to 1,500 sq. ft.), most offer the amenities and options buyers seek. Some even provide environmentally friendly efficiencies: one study found that 3D-printed homes may use 50% less energy than their traditionally built counterparts.1


Optimize Your Website for Voice Searches

Nearly 20% of mobile users rely on talk-to-text technology when searching online, but most web content isn’t set up to be found through voice searches. Make your website more discoverable with these three best practices:

  • Use phrases searchers would use
    While keywords are still king, savvy website owners are adding key phrases: full sentences using common words and terms a searcher might use. For example, a prospect might conduct a voice search with the question: “What neighborhoods in my area have the best schools?” You might include a blog post on your site that includes the phrase, “These neighborhoods in [CITY] have the best schools”.
  • Make it easy for searchers to find you
    Mobile users often use voice search to find a company’s address, phone, or website. Include your contact information on your site so that digital assistants can find and display it for the searcher.
  • Create a mobile-friendly site
    Your site should use a responsive design, optimizing how your site is displayed on the user’s device. Check your site on both mobile and desktop devices regularly, confirming that every page is displayed and working correctly.2

Residential Construction Employment Grows

Good news for the construction industry: Employment in residential building construction is up 5.3% compared to early 2020. Builders added a total of 4,400 jobs in January 2022 — a good sign for an industry hard-hit by supply chain issues and labor shortages.4

5 Things Your HGTV-Loving Buyers Might Not Know

We all love an inspiring home improvement show, especially the ones featuring 30-minute transformations. But these shows could be setting your buyers up for disappointment. Here’s why:

  • Realtors work a lot
    Some shows make it look like the real estate agent has a super easy job. Your clients might need a reminder of everything you do to get them into their dream home, from finding the right properties to negotiating contracts to preparing for closing.
  • A “dream home” may not be perfect
    Most of these shows have sponsors who provide all the newest materials and finishes, leading some buyers to think they must check off all their “must-haves” before landing on a property.
  • Renovating is expensive
    Construction shows can make it seem like home renovation projects can be completed for little money in days, or even hours. Encourage clients to meet with a licensed, bonded, and insured contractor before committing to a big project.
  • Location is important
    Buyers on renovation shows often choose style over location. You can help your buyers avoid this critical mistake by finding a property with the features they need in an area that works for their lifestyle.
  • Buyers are armed with knowledge
    Some shows portray buyers as naïve, but most conduct hours of research before even starting their search. Remind your buyers that they know more than they think they do — and to follow their instincts when it’s time to decide.5

Next weeks potential market moving reports are:

  • Monday, February 21st – No Report   
  • Tuesday, February 22nd – Home Price Index
  • Wednesday, February 23rd – No Report
  • Thursday, February 24th – Initial Jobless Claims, Building Permits, New Home Sales
  • Friday, February 25th – Core Inflation, Real Consumer Spending

Santa Clarita mortgages lender American Family Funding can help you fulfill your dream of home ownership. A highly rated Santa Clarita mortgages lender, American Family Funding maintains a focus on community involvement and a commitment to giving back whenever possible. A friendly mortgage advisor will make the first time homebuyer experience an easy and stress-free experience — even with bad credit or a low down payment. The Santa Clarita home loan officers at American Family Funding also specialize in VA loans, reverse mortgages, refinancing and the STAR Loan Program.

American Family Funding Recent Articles:

Weekly Expert Update (Market Report) – February 28, 2022
Weekly Expert Update {Market Report} – February 21, 2022
Weekly Expert Update {Market Report} – February 14, 2022
Weekly Expert Update {Market Report} – February 14, 2022

Quick takeaways: Three ways to ensure a positive experience for first-time homebuyers. Google is making privacy changes to its Chrome…